Thursday, January 26, 2012

Great customer service goes a long, long way. 2012.01.26

Hi all,

Fans of the Katie's Cards Facebook business page will have seen that I shared a post from Racheal which she thought I would like. The post was of a photograph of a letter written on behalf on Lily Robinson aged 3 and a half to Sainbury's about their Tiger bread and had a picture of the wonderful response from Sainsbury's (see below):


Correspondence from Lily to Sainsbury's


These two letters delighted me and I couldn't resist sharing them with the Katie's Cards fans!Firstly Lily's letter is fabulous and I love the fact that she asked this question - what a bright young girl she must be! But mostly, the response from Sainsbury's is delightful and I'm sure that Lily was very pleased.

This is a fantastic example of the high quality customer service that I love and that I aspire to for Katie's Cards. I believe in this digital age it is incredibly important to have a human response to build trust. It instills confidence and comfort to know that you can ask a person to explain something to you if the need ever occur. We've all been in a position at one point or another whereby our expectations have not been met when purchasing a service or product and that is not a positive position to be in. It instills confidence and comfort to know that you can ask a person to explain something to you if the need ever occur.

I just wanted to share this with anyone who didn't see my post yesterday. It brought a smile to my face and I'm sure it will to yours!

Katie x

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